How to generate more leads with content marketing for Legal SaaS brands I Executive Hurdles

As a legal SaaS business, content marketing is an essential part of your lead generation strategy. Content marketing allows you to engage with potential customers at each stage of the customer journey and provide them with valuable information that will help them make an informed decision. By understanding your target audience and creating content that speaks directly to their needs, you can generate organic leads and drive more sales conversions. In this blog, we’ll discuss how legal SaaS brands can use content marketing to generate more leads and drive profitable growth. We’ll explore customer lifecycle stages, the role of lead magnets, and effective techniques for scaling your content marketing lead generation plan.

How does content marketing benefit Legal SaaS brands?

Content marketing is a powerful tool for legal SaaS brands. By creating the right kind of content, you can attract potential customers to your business and build relationships with them that will eventually lead to sales conversions. Content marketing provides numerous benefits for legal SaaS businesses, including:

• Generating organic leads – Content marketing allows you to reach potential customers who are already interested in your services, making it easier to generate leads than traditional advertising methods.

• Establishing trust – By providing valuable content that speaks directly to your target audience’s needs, you can build relationships with potential customers and establish your brand as a reliable source of information.

• Driving conversions – By understanding your customer’s needs and creating content that addresses them, you can drive more qualified leads to your business and increase sales conversions.

• Building brand awareness – Content marketing helps you reach a broader audience by providing them with valuable information about your services. This will help you establish your legal SaaS brand in the market and increase brand awareness.

By understanding the benefits of content marketing for legal SaaS brands, you can create an effective lead generation strategy that will help you generate organic leads and drive more sales conversions.

What is content marketing in Legal SaaS?

Content marketing in legal SaaS is the process of creating and distributing content that provides value to potential customers. This could include whitepapers, ebooks, webinars, cheat sheets, checklists, and more. Content marketing allows you to engage with potential customers at each stage of the customer journey and provide them with valuable information that will help them make an informed decision. Your content should be tailored to the specific needs of your target audience, and should address their pain points, concerns, and questions. understanding your customer's needs and creating content that speaks will help them make an informed decision. By understanding your target audience and creating content that speaks directly to their needs, you can generate organic leads and drive more sales conversions for your legal SaaS business.

What are some best practices for content marketing in the Legal SaaS industry?

There are several best practices for content marketing in the legal SaaS industry that businesses should be aware of. Some of these best practices include:

• Creating a buyer persona – Understanding your target audience will help you create more targeted and effective content. Developing a buyer persona is an important step in creating content that resonates with your potential customers.

• Utilizing lead magnets – Lead magnets are great for capturing the attention of potential customers and driving them to your website. Common lead magnets include ebooks, whitepapers, webinars, cheat sheets, checklists, and more.

• Leveraging customers – Customer insights is a powerful tool for getting your content in front of more potential customers. By partnering with customers and having them share their feedback on your channels, you can increase exposure and generate more leads.

• Using targeted ads – Utilizing targeted advertising is a great way to reach potential customers who are already interested in your services. By targeting ads at audiences related to your services, you can capture the attention of potential customers and drive them to your website.

• Optimizing for SEO – Creating content that is optimized for search engines will help your content rank higher in search results, increasing its visibility. This will help you generate more organic leads from potential customers who are searching for solutions related to your services.

One example of a Legal SaaS company using content marketing to generate leads is Clio, a cloud-based practice management software designed for law firms. Clio’s content marketing strategy focuses on providing valuable information to potential customers throughout the customer journey. They have created a resources and events hub on their home page that offers live webinars, pre-recorded webinars and in-person events that provide valuable insight into their services and how they can help potential customers. They also utilize customers to increase exposure of their platform through effective case studies such as Avery Law which feature how their business is thriving through working with Clio. By leveraging these tactics, Clio has been able to generate more organic leads and drive sales conversions for their legal SaaS platform.

Why is the customer lifecycle important in Legal SaaS content marketing?

The customer lifecycle is an important concept in legal SaaS content marketing. Understanding the different stages of the customer journey and creating content that speaks to each stage will help you capture the attention of potential customers and drive more sales conversions. Content should be tailored to each stage of the customer journey, from when they first become aware of your business to when they make a purchase. By providing content that is tailored to each stage of the customer journey, you can increase engagement and capture more organic leads for your legal SaaS business.

Some common pain points of customers that need a solution from Legal SaaS brands include:

• Finding ways to improve client communication and collaboration

• Keeping up with ever-changing legal regulations and laws

• Staying organized and managing tasks efficiently

• Managing large amounts of data securely

• Automating routine processes to save time and money

• Streamlining billing and invoicing processes for clients

• Handling data privacy and security issues

I have experienced similar pain points when reviewing similar legal platforms that improve communication and collaboration and automating routine processes when working in customer-facing roles. These positions have had many responsibilities with customer exchanges around contractual terms and approval before a contract has been signed. The more companies work in a virtual world streamlining legal processes securely and legally will certainly deliver on business pain points and help customers win more business in a time and cost-effective way.

Legal SaaS services that businesses offer to solve customer pain points are the following:

• Cloud-based practice management software

• Automated document generation

• Secure file storage and sharing

• Online signatures

• Legal research tools

• AI-driven legal analytics and insights

• E-discovery tools

• Client portals for secure collaboration and communication

• Video conferencing

A great example of a Legal SaaS company solving a customer pain point is LexisNexis. They offer a cloud-based legal research tool that helps law firms quickly and accurately search for relevant laws and regulations. This saves time and money by eliminating the need to sift through piles of documents in order to find the information they need. For example on the LexisNexis homepage in the top navigation they provide a bespoke Legal Solutions hub that features key information on Legal research, Legal guidance, Legal drafting and Law books. By providing an easy-to-use and efficient legal research tool, LexisNexis is solving a major pain point for its customers. Their cloud-based solution also provides law firms with the ability to quickly access the information they need from anywhere in the world. This helps streamline their operations and increase productivity.

What are the commercial benefits of content marketing for Legal SaaS brands?

• Cost-effective lead generation – Content marketing is a cost-effective way to generate leads and build relationships with potential customers. Investing in content creation upfront can save you money on advertising costs over the long term.

• Increased customer acquisition revenue– By creating content that resonates with your target audience, you can increase customer acquisition rates and drive more revenue into your business.

• Increased customer lifetime value – Content marketing can also help you increase the lifetime value of each customer by engaging them with relevant content throughout their journey. This can lead to higher levels of loyalty and repeat purchases, resulting in more revenue for your business.

• Increased customer retention – By providing valuable content, you can keep customers engaged and loyal to your brand. This will help increase customer retention rates and drive more recurring revenue for your business.

• Increased ARR – By increasing customer acquisition revenue, lifetime value, and customer retention rates, content marketing can also help to boost your Annual Recurring Revenue (ARR). This is an important metric for legal SaaS businesses as it helps to paint a clearer picture of the overall health of your business.

Conclusion for Legal SaaS content marketing

In conclusion, content marketing is an important part of the customer journey for legal SaaS businesses. Content can be used to address customer pain points, generate leads cost-effectively and increase revenue through customer acquisition revenue, lifetime value and customer retention ARR. By understanding the different stages of the customer lifecycle and creating content tailored to each stage, legal SaaS businesses can achieve success in their content marketing efforts.

How can Executive Hurdles help your Legal SaaS brand get started with generating more leads?

Executive Hurdles has developed a 10 Step Checklist Content Marketing Lead Generation Guide for Legal SaaS brands that is available to download for free.

This guide helps Legal SaaS companies create a content marketing strategy specific to their industry that will help them capture more leads and increase conversions. It includes simple actionable tips on how to review and develop effective content, launch campaigns, measure and optimise success. With this guide, cross-sector examples are included to provide more insights for Legal SaaS companies to build broader knowledge on how to create a successful content marketing strategy and generate more leads.

Click on the image to download it today for free and get started with generating more leads for your business!