Introduction: ROI-Driven Marketing Systems come with Hurdles Every growing business encounters hurdles. For SMEs, these hurdles aren’t about effort — they’re structural: Limited time and lean teams Pressure to adopt AI and automation Fragmented marketing tools Unclear return on marketing investment These are executive hurdles  — challenges that sit at leadership level and directly affect growth decisions. The businesses that move forward fastest aren’t those doing more market

Executive Summary As SMEs plan for 2026, one thing is clear: AI and automation are accelerators, but a strong marketing funnel is the foundation for growth and ROI . Executive Hurdles sees firsthand that businesses that prioritise funnel-first thinking  achieve measurable results because they integrate AI, marketing skills, and human insight strategically. This guide outlines the key hurdles SMEs must overcome , why the marketing funnel is your starting point, and how consult

Purpose: Understand how AI can be applied practically  across the marketing funnel Learn about key AI solutions and platforms  SMEs can use today Explore real-life industry examples showing measurable ROI Outcomes: Clarity  – You’ll know which AI solutions map to which funnel stage Practical Tools  – Identify platforms and tools you can implement immediately Actionable Insights  – Understand how AI can improve efficiency, conversions, and customer experience in your sector Co

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