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Regional Sales Manager – South UK | Medical Devices | Diabetes & Chronic Disease | Hybrid | Guildford HQ | £60,000 – £65,000 + Bonus

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Executive Hurdles Recruitment is supporting the NHS's second-largest supplier of diabetic products with the appointment of a Regional Sales Manager to lead commercial performance across the South of the UK.

This is a hands-on leadership role for an experienced medical sales professional who knows the NHS inside out — from ICB and ICS structures to formulary processes and Medicines Management — and who can drive a regional team to deliver consistently against ambitious targets.

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The Role

 

Regional Sales Manager – South UK

  • Salary: £60,000 – £65,000 per annum plus bonus

  • Type: Permanent, Hybrid | Weekly visits to Guildford HQ

  • Location: South UK (field-based) | Guildford, Surrey HQ

  • Licence: Full UK driving licence required

 

What the Role Involves

  • Full accountability for sales performance across the South region — including territories managed by Sales Representatives

  • Setting and managing KPIs for the region and individual reps, with data-driven performance reviews

  • Supporting reps on the ground through joint visits, coaching and key customer meetings

  • Building and maintaining relationships with ICBs, NHS Trusts, Medicines Management teams and formulary decision-makers

  • Developing and executing regional sales strategies aligned with national objectives

  • Training and developing the sales team through the company's in-house Training Academy

  • Identifying underperforming areas and implementing targeted action plans

  • Preparing and presenting regular performance reports, KPI updates and forecasts to senior leadership

 

What We Are Looking For

  • Extensive sales experience in medical devices, diabetes or chronic disease management — essential

  • A strong track record of driving regional sales growth and consistently hitting targets

  • Deep knowledge of NHS structures including ICBs, ICS, Medicines Management and formulary processes

  • An existing network of NHS and ICB contacts — highly desirable

  • Proven experience setting KPIs, managing team performance and using data to guide commercial decisions

  • Coaching and team leadership experience with the ability to develop and motivate others

  • Full UK driving licence and willingness to travel regularly across the South region

 

Benefits

  • Salary: £60,000 – £65,000 plus performance bonus

  • 25 days holiday per year plus your birthday and bank holidays

  • Wellness package

  • Discounted weight loss medication and aesthetic procedures

  • Christmas events

  • Free parking at Guildford HQ

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Apply now or get in touch for a confidential discussion:

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