
Regional Sales Manager – South UK | Medical Devices | Diabetes & Chronic Disease | Hybrid | Guildford HQ | £60,000 – £65,000 + Bonus
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Executive Hurdles Recruitment is supporting the NHS's second-largest supplier of diabetic products with the appointment of a Regional Sales Manager to lead commercial performance across the South of the UK.
This is a hands-on leadership role for an experienced medical sales professional who knows the NHS inside out — from ICB and ICS structures to formulary processes and Medicines Management — and who can drive a regional team to deliver consistently against ambitious targets.
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The Role
Regional Sales Manager – South UK
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Salary: £60,000 – £65,000 per annum plus bonus
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Type: Permanent, Hybrid | Weekly visits to Guildford HQ
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Location: South UK (field-based) | Guildford, Surrey HQ
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Licence: Full UK driving licence required
What the Role Involves
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Full accountability for sales performance across the South region — including territories managed by Sales Representatives
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Setting and managing KPIs for the region and individual reps, with data-driven performance reviews
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Supporting reps on the ground through joint visits, coaching and key customer meetings
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Building and maintaining relationships with ICBs, NHS Trusts, Medicines Management teams and formulary decision-makers
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Developing and executing regional sales strategies aligned with national objectives
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Training and developing the sales team through the company's in-house Training Academy
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Identifying underperforming areas and implementing targeted action plans
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Preparing and presenting regular performance reports, KPI updates and forecasts to senior leadership
What We Are Looking For
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Extensive sales experience in medical devices, diabetes or chronic disease management — essential
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A strong track record of driving regional sales growth and consistently hitting targets
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Deep knowledge of NHS structures including ICBs, ICS, Medicines Management and formulary processes
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An existing network of NHS and ICB contacts — highly desirable
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Proven experience setting KPIs, managing team performance and using data to guide commercial decisions
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Coaching and team leadership experience with the ability to develop and motivate others
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Full UK driving licence and willingness to travel regularly across the South region
Benefits
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Salary: £60,000 – £65,000 plus performance bonus
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25 days holiday per year plus your birthday and bank holidays
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Wellness package
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Discounted weight loss medication and aesthetic procedures
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Christmas events
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Free parking at Guildford HQ
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Apply now or get in touch for a confidential discussion:
