Fuel Sector New Job Opportunities

Commercial Performance & Pricing Manager | Regional Sales Manager | Commercial Sales Manager / BDM

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Three senior appointments across three established businesses within the UK fuel and forecourt sector — covering commercial leadership, field-based dealer sales and independent fuel distribution business development.

 

Role 1 — Commercial Performance and Pricing Manager

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Our client is a growing multi-site forecourt and roadside retail business looking to appoint an experienced Commercial Performance and Pricing Manager. Reporting directly to the COO, this is a key commercial hire — responsible for owning fuel pricing, shop and ancillary pricing, commercial analytics and performance reporting across the estate, with a focus on maximising EBITDA.

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Salary: £70,000 – £80,000 per annum (Depending on Experience/DOE) + Package
Location: Field-based with travel across the estate
Reports to: COO
Type: Full-time, Permanent

 

Key responsibilities:

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• Owning the daily fuel pricing process across the estate, balancing margin, volume and competitive position

• Developing pricing strategies using market data, competitor intelligence and demand trends

• Building commercial dashboards and KPI reporting for the Executive Team

• Providing insight into fuel, shop and ancillary performance to identify profitability opportunities

• Analysing shop pricing, promotions and category performance

• Supporting negotiations with fuel suppliers, wholesale partners and key commercial providers

• Building structured commercial processes and governance as the business scales through acquisition

 

What we're looking for:

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• 5+ years' experience in commercial, pricing, category management or commercial finance

• Experience within multi-site retail, convenience or forecourt operations preferred

• Strong analytical and commercial modelling capability

• Experience influencing senior leaders using commercial insight

• Advanced Excel and BI/reporting capability

• Commercially curious with a continuous improvement mindset

• Full UK driving licence

 

Role 2 — Regional Sales Manager

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Our client is a major fuel distribution and dealer network business seeking an experienced Regional Sales Manager to grow and manage dealer relationships across an agreed geographical territory. The territory currently covers the Midlands, East Anglia, North West and North East of England.

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Salary: £70,000 – £75,000 per annum (Depending on Experience/DOE) + Package
Location: Field-based (Midlands, East Anglia, North West and North East)
Reports to: Dealer Sales Manager
Type: Full-time, Permanent

 

Key responsibilities:

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• Growing market share by canvassing dealer stations currently supplied by alternative fuel suppliers

• Winning new dealer customers within agreed commercial and credit guidelines

• Re-signing existing dealer customers ahead of fuel supply agreement expiry

• Account managing a portfolio of approximately 60–70 dealer customers with a total throughput of circa 60 million litres per annum

• Handling day-to-day operational and commercial issues across the territory, including price support, delivery and credit matters

• Negotiating fuel supply agreements with new and existing dealer customers

• Maintaining accurate records of all canvassing activity and dealer account management

 

What we're looking for:

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• Thorough understanding of the retail fuel industry

• Comprehensive knowledge of fuel supplier competitors and the workings of a forecourt operation

• Strong negotiation, communication and account management skills

• Field-based sales experience with willingness to travel extensively (35,000+ miles per annum)

• High levels of self-motivation, durability and persistence

• Excellent numeracy and analytical skills

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Role 3 — Commercial Sales Manager / Business Development Manager

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Our client is an independent fuel distributor supplying businesses across the UK with commercial fuels, lubricants, AdBlue and renewable fuel solutions. As part of their continued growth, they are looking for an experienced Commercial Sales Manager or Business Development Manager with a strong background in the fuel industry to join their team.

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This is not a role focused primarily on account management. It is a commercially driven appointment for someone who knows the industry, enjoys winning new business and wants the autonomy and opportunity to make a genuine impact on the growth of an ambitious independent business.

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• Salary: Competitive depending on experience

• Bonus: Attractive performance-related bonus / commission structure

• Package: Company vehicle or car allowance, laptop, mobile phone, company pension

• Type: Full-time, Permanent

• Location: Staffordshire / Hybrid / Home-based

• Reports to: Managing Director

 

Key responsibilities include:

• Identifying and winning new commercial fuel accounts

• Developing a strong pipeline of prospective customers

• Building long-term relationships with key decision-makers

• Growing sales volumes and profitable margin

• Identifying cross-selling opportunities across fuels, lubricants, AdBlue and renewable fuels

• Negotiating commercial agreements and pricing

• Developing business across transport, construction, agriculture, manufacturing and plant hire

 

What we're looking for:

• Proven experience in commercial fuel sales or business development within the UK fuel distribution industry

• Strong understanding of the UK downstream fuel market

• Track record of winning and developing commercial accounts independently

• Existing industry relationships and a strong commercial network

• Knowledge of diesel, gas oil, lubricants and AdBlue

• Knowledge of HVO and renewable fuels (advantageous)

• Strong commercial awareness with a focus on margin as well as volume

• Full UK driving licence

 

Apply or find out more

If you have experience within the fuel or forecourt sector and either role is of interest, we would like to hear from you.